B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
148,000
148,000 -- social media impressions for Dunkin' Iced Coffee Day influencer party (MACLYN influencer marketing campaign) (2022)
MACLYN's influencer marketing partners generated 148,000 impressions from posts about the Dunkin' Iced Coffee Day influencer party.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
148,000
Unit
Count
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MACLYN
Primary
Tier A
https://maclyngroup.com/marketing/best-experiential-events-of-2022/ ↗
Source Article
Best Experiential Events of 2022 - Maclyn
Experiential marketing is an increasingly popular promotional strategy that enables businesses to create unique and unforgettable experiences for their consumers.
Whether you’re launching a brand, introducing a new product, or seeking to strengthen your existing brand marketing efforts, it’s potenti…
Original Research
MACLYN
· Original study ↗
Methodology
Aggregate impressions from influencer marketing partners' posts about the event; first-party campaign results from MACLYN
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dunkin' Iced Coffee Day influencer party (MACLYN influencer marketing campaign): 148,000 social media impressions. Source: MACLYN (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dunkin-iced-coffee-day-influencer-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dunkin-iced-coffee-day-influencer-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>148,000</strong> -- social media impressions for Dunkin' Iced Coffee Day influencer party (MACLYN influencer marketing campaign)<br><small>Source: MACLYN (2022) · <a href="https://lighthousedata.io/data/dunkin-iced-coffee-day-influencer-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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