B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12.2%
12.2% -- market share for Dr Pepper (2025-10)
Dr. Pepper held a 12.2% market share of the U.S. carbonated soft drink market as of October 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12.2%
Unit
Percentage
Data Vintage
2025-10
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Beverage Digest
Primary
Tier B
https://schaefer.co/schaefer-dr-pepper-deep-dive ↗
Source Article
Dr. Pepper: How America's #2 Soda Got There — Schaefer
12.2%
U.S. CSD market share as of October 2025 — ahead of Pepsi's 7.97%
#2
First time in 140 years that Dr. Pepper surpassed Pepsi, in 2023 — and held it
8×
Consecutive years of U.S. CSD market share growth as of 2025
Dr. Pepper has achieved the most consequential brand repositioning in the carbonat…
Original Research
Beverage Digest
· Original study ↗
Methodology
Cited from Beverage Digest market share data via Schaefer analysis
Methodology documented
Segmentation
IndustryBeverages
Company SizeEnterprise
RegionUS
Cite this stat
Plain Text
Dr Pepper: 12.2% market share. Source: Beverage Digest (2025-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dr-pepper-us-csd-market-share-oct-2025
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<blockquote cite="https://lighthousedata.io/data/dr-pepper-us-csd-market-share-oct-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.2%</strong> -- market share for Dr Pepper<br><small>Source: Beverage Digest (2025-10) · <a href="https://lighthousedata.io/data/dr-pepper-us-csd-market-share-oct-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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