B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.5%
0.5% -- door drop response rate for UK door drop marketing (2025)
Door drops generated an average response rate of 0.5% between 2021 and 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data and Marketing Association (DMA)
Primary
Tier B
https://www.passengertransport.co.uk/2026/03/the-challenges-of-communication/ ↗
Source Article
The challenges of communication
Do you answer your emails? For a sector in that exists to connect people I believe that our communications skills could be better
I’ll be honest, and this isn’t me blowing my own trumpet, but I’ve been inundated this last week with folk contacting me with comments regarding my last article regarding…
Original Research
Data and Marketing Association (DMA)
· Original study ↗
Methodology
Data and Marketing Association 2025 Door Drop Report; average response rate for door drops across 2021–2024; cited in Passenger Transport column.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021-2024 | 0.5% | |
| 2025 (current) | 0.5% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK door drop marketing: 0.5% door drop response rate. Source: Data and Marketing Association (DMA) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/door-drop-average-response-rate-05
HTML Embed
<blockquote cite="https://lighthousedata.io/data/door-drop-average-response-rate-05" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.5%</strong> -- door drop response rate for UK door drop marketing<br><small>Source: Data and Marketing Association (DMA) (2025) · <a href="https://lighthousedata.io/data/door-drop-average-response-rate-05" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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