B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

0.5%

0.5% -- door drop response rate for UK door drop marketing (2021-2024)

2021-2024  · DMA

Door drops deliver an average response rate of 0.5% based on DMA Door Drop Report 2025 across 2021 to 2024 data.

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Attribution: DMA View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
0.5%
Unit
Percentage
Data Vintage
2021-2024
Entity
UK door drop marketing
Geography
UK
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
DMA Primary Tier B
https://wttb.co.uk/blog/success-from-the-start-how-to-start-a-retail-business ↗
Confidence: 91/100 Vintage: 2021-2024 Channel: Deep Crawl
Source Article
How To Combine Online and Offline Marketing
Looking to boost your business? Discover how online and offline marketing can work together to engage customers, build trust and encourage more sales. The strongest marketing doesn't usually come from one channel alone. A customer might discover your business on social media, pick up a flyer, visit …
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Original Research
DMA · Original study ↗

DMA Door Drop Report 2025 average across 2021 to 2024 data

Methodology documented
Period Value Change
2021-2024 (current) 0.5%
2025 0.5% 0%
IndustryRetail RegionUK Channelevents
Plain Text
UK door drop marketing: 0.5% door drop response rate. Source: DMA (2021-2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/door-drop-response-rate-2025
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<blockquote cite="https://lighthousedata.io/data/door-drop-response-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.5%</strong> -- door drop response rate for UK door drop marketing<br><small>Source: DMA (2021-2024) · <a href="https://lighthousedata.io/data/door-drop-response-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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