B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$15
$15 -- cpm for Small DOOH network inventory sold via curated private marketplace (PMP) deal (2026)
A small DOOH network reported a CPM of $15–20 when inventory was sold via a curated private deal.
- single network, anecdotal, directional
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$15
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BDOOH
Primary
Tier B
https://bdooh.com/research/dooh-fill-rate-reality/ ↗
Source Article
Fill rate & the no-bid reality — BDOOH
Fill rate & the no-bid reality
Installed isn't earning. Why a large share of programmatic DOOH requests get no bid, why it's worse outside premium markets, and what that means for a new beauty network — with the data honestly caveated.
A screen on the wall is capacity, not income. It earns only when…
Original Research
BDOOH
· Original study ↗
Methodology
Range of $15–20 CPM reported; midpoint $17.50 used. Single network, anecdotal, directional per the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Small DOOH network inventory sold via curated private marketplace (PMP) deal: $15 cpm. Source: BDOOH (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dooh-curated-pmp-cpm-single-network-2026
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<blockquote cite="https://lighthousedata.io/data/dooh-curated-pmp-cpm-single-network-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$15</strong> -- cpm for Small DOOH network inventory sold via curated private marketplace (PMP) deal<br><small>Source: BDOOH (2026) · <a href="https://lighthousedata.io/data/dooh-curated-pmp-cpm-single-network-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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