B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- online sales growth rate for Domino's UK online sales (2013)
Domino's achieved a 43% increase in online sales last year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
digitalvidya.com
Primary
Tier C
https://www.digitalvidya.com/blog/tweets-for-treats-social-media-campaign-by-dominos/ ↗
Source Article
'Tweets For Treats' Social Media Campaign By Domino's
Domino’s Pizza, also known as Domino’s, is an American pizza restaurant chain and international franchise pizza delivery corporation, with its headquarters at the Domino Farms Office Park in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan. It was founded in 1960 by Tom …
Original Research
digitalvidya.com
· Original study ↗
Methodology
Article (published after Q1 2014) states 'last year'; figures correspond to Domino's UK fiscal 2013 results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Domino's UK online sales: 43% online sales growth rate. Source: digitalvidya.com (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dominos-uk-online-sales-growth-rate-2013
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<blockquote cite="https://lighthousedata.io/data/dominos-uk-online-sales-growth-rate-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- online sales growth rate for Domino's UK online sales<br><small>Source: digitalvidya.com (2013) · <a href="https://lighthousedata.io/data/dominos-uk-online-sales-growth-rate-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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