B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

2,100,000

2,100,000 -- pr campaign impressions for Aged Care Association 'The Domino Effect' campaign (2023)

Name: Pr Campaign Impressions Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2023 · Anthem

The Aged Care Association's 'The Domino Effect' campaign achieved over 2.1 million PR reach impressions in its first week.

over 2.1 million

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Attribution: Anthem View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

2,100,000

Unit

Count

Data Vintage

2023

Entity

Aged Care Association 'The Domino Effect' campaign

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Anthem Primary Tier B

https://www.anthem.co.nz/case-studies/aged-care-association-the-domino-effect/ ↗

Confidence: 28/100 Vintage: 2023 Channel: Common Crawl

Source Article

Aged Care Association: The Domino Effect

Original Research

Anthem · Original study ↗

Methodology

Agency case study reporting PR media reach for first week of campaign

Methodology documented

Segmentation

IndustryHealthcare RegionAPAC Channelmulti-channel

Cite this stat

Plain Text

Aged Care Association 'The Domino Effect' campaign: 2,100,000 pr campaign impressions. Source: Anthem (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/domino-effect-pr-reach-first-week

HTML Embed

<blockquote cite="https://lighthousedata.io/data/domino-effect-pr-reach-first-week" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,100,000</strong> -- pr campaign impressions for Aged Care Association 'The Domino Effect' campaign<br><small>Source: Anthem (2023) · <a href="https://lighthousedata.io/data/domino-effect-pr-reach-first-week" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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