B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2,200,000,000
2,200,000,000 -- pr campaign impressions for Sonos Apple Music launch campaign (2017)
The PR campaign resulting from the Sonos/Apple Music field study initiative reached over 2.2 billion impressions.
- Reach stated as 'over 2.2 billion impressions'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2,200,000,000
Unit
Count
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accomplice / Weber Shandwick for Sonos
Primary
Tier B
https://accomplice.se/case/sonos/ ↗
Source Article
Quantifying the power of music
Original Research
Accomplice / Weber Shandwick for Sonos
· Original study ↗
Methodology
PR campaign reach reported by agency Accomplice for Sonos/Apple Music field study campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sonos Apple Music launch campaign: 2,200,000,000 pr campaign impressions. Source: Accomplice / Weber Shandwick for Sonos (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sonos-pr-campaign-impressions-2-2-billion
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<blockquote cite="https://lighthousedata.io/data/sonos-pr-campaign-impressions-2-2-billion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,200,000,000</strong> -- pr campaign impressions for Sonos Apple Music launch campaign<br><small>Source: Accomplice / Weber Shandwick for Sonos (2017) · <a href="https://lighthousedata.io/data/sonos-pr-campaign-impressions-2-2-billion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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