B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- content marketing effectiveness for companies with documented content marketing strategy (2025)
Companies with a documented content marketing strategy are 60% more effective than those without one.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://applaunchpartners.com/marketing-for-developers-a-comprehensive-resource/ ↗
Source Article
Marketing for Devs: Tactics for Paid, SEO, Brand Teams
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited study by Content Marketing Institute; methodology not detailed in source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 60% | |
| 2026 | 60% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with documented content marketing strategy: 60% content marketing effectiveness. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/documented-content-strategy-effectiveness-2025
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<blockquote cite="https://lighthousedata.io/data/documented-content-strategy-effectiveness-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- content marketing effectiveness for companies with documented content marketing strategy<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/documented-content-strategy-effectiveness-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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