B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- content marketing effectiveness for North American marketers (2016)
In 2016, 30% of marketers believed their organizations were effective at content marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Content Marketing Institute
Primary
Tier A
https://openviewpartners.com/blog/trackmavens-allen-gannett-fix-content-marketing/ ↗
Source Article
Interview with Allen Gannett: How to Fix Your Content Marketing
TrackMaven’s Allen Gannett on How to Fix Your Content Marketing
July 21, 2016
Allen Gannett has been immersed in data-driven marketing since his college days when he launched and sold a small lead generation company that collected student leads via online apps and delivered those leads to traditiona…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
2016 Benchmarks, Budgets, and Trends report for North America from the Content Marketing Institute
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
North American marketers: 30% content marketing effectiveness. Source: Content Marketing Institute (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-effectiveness-2016
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<blockquote cite="https://lighthousedata.io/data/content-marketing-effectiveness-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- content marketing effectiveness for North American marketers<br><small>Source: Content Marketing Institute (2016) · <a href="https://lighthousedata.io/data/content-marketing-effectiveness-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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