B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
75%
75% -- consumer preference for email communication for customers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMA
Primary
Tier C
https://www.ams-in.com/9-tips-to-improve-email-marketing-results/ ↗
Source Article
Tips to improve Email Marketing Results | Email Marketing Agency
“Email has an ability many channels don’t; creating valuable personal touches – at scale.”
The fact that email has great importance in modern business communication is undeniable. Every day, millions of emails are sent from companies to customers and suppliers, from employees to their managers and f…
Original Research
DMA
· Original study ↗
Methodology
DMA research as cited by agency blog; specifics not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 75% consumer preference for email communication. Source: DMA (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dma-customers-prefer-email-companies
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<blockquote cite="https://lighthousedata.io/data/dma-customers-prefer-email-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- consumer preference for email communication for customers<br><small>Source: DMA (2024) · <a href="https://lighthousedata.io/data/dma-customers-prefer-email-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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