B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- consumer preference for email communication for millennials (2024)
73% of millennials prefer communication from businesses to come via email.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://moremeetings.co/email-in-b2b-appointment-setting-why-how-to-use-it-effectively/ ↗
Source Article
Email in B2B Appointment Setting: Why & How to Use It Effectively
If you’re in the B2B sales industry, you know that setting appointments with potential clients is essential for business growth.
Nevertheless, with so many communication channels, it might take time to find the best approach to contact prospects. Email is one of the most dependable and commonly used…
Original Research
HubSpot
· Original study ↗
Methodology
Survey by HubSpot, cited secondhand by MoreMeetings blog
Methodology documented
Segmentation
IndustryB2C
RegionNorth America
RoleAll marketers
Channelemail
Cite this stat
Plain Text
millennials: 73% consumer preference for email communication. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-prefer-business-email-hubspot
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<blockquote cite="https://lighthousedata.io/data/millennials-prefer-business-email-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumer preference for email communication for millennials<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/millennials-prefer-business-email-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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