B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

13%

13% -- share of dissatisfied customers telling 20 plus people for dissatisfied customers (2012)

Name: Share Of Dissatisfied Customers Telling 20 Plus People Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2012 · White House Office of Consumer Affairs

About 13% of dissatisfied customers tell more than 20 people about their experience.

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Attribution: White House Office of Consumer Affairs View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

13%

Unit

Percentage

Data Vintage

2012

Entity

dissatisfied customers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

White House Office of Consumer Affairs Primary Tier B

http://www.socialmediadelivered.com/2012/11/30/google-hangouts-provide-personalized-customer-service… ↗

Confidence: 53/100 Vintage: 2012 Channel: Common Crawl

Source Article

Google+ Hangouts Provide Personalized Customer Service via Social Media

Original Research

White House Office of Consumer Affairs · Original study ↗

Methodology

Source: White House Office of Consumer Affairs.

Methodology documented

Trend Over Time

Period	Value	Change
2012 (current)	13%
2026	13%	0%

Segmentation

Industrymarketing

Cite this stat

Plain Text

dissatisfied customers: 13% share of dissatisfied customers telling 20 plus people. Source: White House Office of Consumer Affairs (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dissatisfied-tell-more-than-20-people-13pct

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<blockquote cite="https://lighthousedata.io/data/dissatisfied-tell-more-than-20-people-13pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- share of dissatisfied customers telling 20 plus people for dissatisfied customers<br><small>Source: White House Office of Consumer Affairs (2012) · <a href="https://lighthousedata.io/data/dissatisfied-tell-more-than-20-people-13pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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