B
Evidence Grade B
Graded
under review
Safe to Cite
Current
13%
13% -- share of dissatisfied customers telling 20 plus people for dissatisfied customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
White House Office of Consumer Affairs
Primary
Tier C
https://www.uxfirm.com/what-is-a-ux-company ↗
Source Article
What is a User Experience Company | UX Firm
What is a User Experience Company
A UX company builds UX into design and development
A UX (user experience) company focuses on the design and development of products that reflect good user experience. Full-service UX agencies combine the expertise of UX designers, interaction and visual designers, c…
Original Research
White House Office of Consumer Affairs
· Original study ↗
Methodology
Cited from White House Office of Consumer Affairs.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 13% | |
| 2026 (current) | 13% | 0% |
Segmentation
IndustryB2C
RoleAll marketers
Cite this stat
Plain Text
dissatisfied customers: 13% share of dissatisfied customers telling 20 plus people. Source: White House Office of Consumer Affairs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dissatisfied-customers-tell-more-than-20-people
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<blockquote cite="https://lighthousedata.io/data/dissatisfied-customers-tell-more-than-20-people" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- share of dissatisfied customers telling 20 plus people for dissatisfied customers<br><small>Source: White House Office of Consumer Affairs (2026) · <a href="https://lighthousedata.io/data/dissatisfied-customers-tell-more-than-20-people" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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