B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- app download increase for Disney+ (2020-09)
Mulan's premiere on Disney+ drove a 68% increase in app downloads compared to normal.
- Sensor Tower only tracks recent download data relative to a baseline, not actual viewership.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2020-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sensor Tower
Primary
Tier B
https://entertainmentstrategyguy.com/2020/09/11/most-important-story-of-the-week-11-sep-20-how-x-box… ↗
Source Article
How X-Box Could Impact Entertainment - Entertainment Strategy Guy
Reed Hastings is famous for declaring his competitors to be anyone that isn’t a fellow streamer. Famously, he said a couple of years back that Fortnite is bigger competition than other streamers. (He’s previously mentioned sleep.)
If you think about competition using Porter’s Five Forces, then Hasti…
Original Research
Sensor Tower
· Original study ↗
Methodology
Sensor Tower app download tracking
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020-07 | 79% | |
| 2020-09 (current) | 68% | -13.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Disney+: 68% app download increase. Source: Sensor Tower (2020-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/displus-mulan-download-increase-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/displus-mulan-download-increase-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- app download increase for Disney+<br><small>Source: Sensor Tower (2020-09) · <a href="https://lighthousedata.io/data/displus-mulan-download-increase-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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