B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- app download increase for Spotify (2020-12)
In December 2020, Spotify Wrapped boosted Spotify app downloads by 21%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2020-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Growsurf
Primary
Tier A
https://growsurf.com/blog/viral-marketing/ ↗
Source Article
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Original Research
Growsurf
· Original study ↗
Methodology
Impact of Spotify Wrapped feature on app downloads.
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Spotify: 21% app download increase. Source: Growsurf (2020-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spotify-wrapped-downloads-21-percent
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<blockquote cite="https://lighthousedata.io/data/spotify-wrapped-downloads-21-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- app download increase for Spotify<br><small>Source: Growsurf (2020-12) · <a href="https://lighthousedata.io/data/spotify-wrapped-downloads-21-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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