B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9%
9% -- customer response rate for direct mail marketing (2018)
Print and direct mail marketing achieves a 9% customer response rate.
- Compared to digital marketing channels which hover around 1% or less
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista / Direct Marketing Association
Primary
Tier B
https://www.rcbrayshaw.com/how-effective-is-print-and-direct-mail-marketing/ ↗
Source Article
What’s one of the most effective ways to reach customers, and better yet, convince them to buy?
Is it email marketing? Paid search? Social media marketing? Online display ads?
How about, “None of the above.”
It’s actually direct mail.
That’s right. Print and direct mail marketing boasts a 9% custome…
Original Research
Statista / Direct Marketing Association
· Original study ↗
Methodology
Cited from Statista/DMA response rate data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
direct mail marketing: 9% customer response rate. Source: Statista / Direct Marketing Association (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-response-rate-9pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/direct-mail-response-rate-9pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- customer response rate for direct mail marketing<br><small>Source: Statista / Direct Marketing Association (2018) · <a href="https://lighthousedata.io/data/direct-mail-response-rate-9pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.