B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1%
1% -- customer response rate for digital marketing channels (2018)
Digital marketing channels have a customer response rate of around 1% or less.
- hovers around 1% or less
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Statista / Direct Marketing Association
Primary
Tier B
https://www.rcbrayshaw.com/how-effective-is-print-and-direct-mail-marketing/ ↗
Source Article
What’s one of the most effective ways to reach customers, and better yet, convince them to buy?
Is it email marketing? Paid search? Social media marketing? Online display ads?
How about, “None of the above.”
It’s actually direct mail.
That’s right. Print and direct mail marketing boasts a 9% custome…
Original Research
Statista / Direct Marketing Association
· Original study ↗
Methodology
Approximate figure cited in comparison to direct mail
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital marketing channels: 1% customer response rate. Source: Statista / Direct Marketing Association (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-channel-response-rate-1pct
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<blockquote cite="https://lighthousedata.io/data/digital-channel-response-rate-1pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- customer response rate for digital marketing channels<br><small>Source: Statista / Direct Marketing Association (2018) · <a href="https://lighthousedata.io/data/digital-channel-response-rate-1pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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