B
Evidence Grade B
Graded
under review
Safe to Cite
Current
45%
45% -- direct mail unopened rate for direct mail (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
americancoinop.com
Primary
Tier C
https://americancoinop.com/articles/marketing-ideas-expand-wdf-commercial-accounts-part-1 ↗
Source Article
Marketing Ideas to Expand WDF, Commercial Accounts (Part 1)
Original Research
americancoinop.com
· Original study ↗
Methodology
Cited in Coin Laundry Association webinar; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
direct mail: 45% direct mail unopened rate. Source: americancoinop.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-never-opened
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<blockquote cite="https://lighthousedata.io/data/direct-mail-never-opened" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- direct mail unopened rate for direct mail<br><small>Source: americancoinop.com (2026) · <a href="https://lighthousedata.io/data/direct-mail-never-opened" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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