B Evidence Grade B Graded under review Safe to Cite Dated

44%

44% -- direct mail unopened rate for direct mail marketing (2016)

Name: Direct Mail Unopened Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2016 · Artillery Marketing

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Attribution: Artillery Marketing View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

44%

Unit

Percentage

Data Vintage

2016

Entity

direct mail marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Artillery Marketing Primary Tier C

https://gammawaves.io/blog/combine-your-marketing-strategies-for-maximum-effect-part-2-of-2 ↗

Confidence: 48/100 Vintage: 2016 Channel: Deep Crawl

Source Article

Gamma Waves

Is Outbound Marketing Truly Dead? You shouldn’t always trust the Internet—and especially not when it comes to certain ‘obituaries’! Just last week, the Great Barrier Reef was pronounced dead in a somewhat tongue-in-cheek obituary that spread like wildfire on social media sites, much to the horror of…

Original Research

Artillery Marketing · Original study ↗

Methodology

Cited from Artillery Marketing article

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

direct mail marketing: 44% direct mail unopened rate. Source: Artillery Marketing (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-unopened-rate

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<blockquote cite="https://lighthousedata.io/data/direct-mail-unopened-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- direct mail unopened rate for direct mail marketing<br><small>Source: Artillery Marketing (2016) · <a href="https://lighthousedata.io/data/direct-mail-unopened-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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