B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1,190
$1,190 -- cost per attendee for direct mail pre-registrants (2020-2023)
The cost per attendee who pre-registered from direct mail was $1,189.60.
- Calculated using median pre-registration cost ($538.90) divided by 45.3% attendance rate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,190
Unit
Currency Usd
Data Vintage
2020-2023
Entity
Sample Size
119
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SermonView
Primary
Tier A
https://sermonview.com/articles/data-analysis-report-a-look-at-promotion-pre-registration-and-attend… ↗
Source Article
Data Analysis: Promotion, Pre-Registration, and Attendance at Evangelistic Events
Data Analysis: Promotion, Pre-Registration, and Attendance at Evangelistic Events
“Which marketing method gets more pre-registrations AND attendance?”
Isn’t that the question EVERY Pastor or Evangelist wants to know?
SermonView is in a unique position. We offer marketing for evangelistic events. We …
Original Research
SermonView
· Original study ↗
Methodology
Calculated as $538.90 ÷ 45.3% attendance rate
Methodology documented
Segmentation
IndustryEvents
RegionUS
RoleAll marketers
Channeldirect mail
Cite this stat
Plain Text
direct mail pre-registrants: $1,190 cost per attendee. Source: SermonView (2020-2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-cost-per-attendee
HTML Embed
<blockquote cite="https://lighthousedata.io/data/direct-mail-cost-per-attendee" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,190</strong> -- cost per attendee for direct mail pre-registrants<br><small>Source: SermonView (2020-2023) · <a href="https://lighthousedata.io/data/direct-mail-cost-per-attendee" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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