B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
$28
$28 -- cost per attendee for B2B webinars (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$28
Unit
Currency Usd
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
77
Source
Otrenix
Primary
Tier A
https://otrenix.com/cost-per-attendee/ ↗
Source Article
Cost Per Attendee: Guide & Calculator
Calculate your cost per attendee for webinars and conferences, benchmark against industry standards, and find the fastest ways to reduce event acquisition costs.
Cost Per Attendee (CPA) is the total spend required to bring one person to your event — whether a webinar, conference, workshop, or virtua…
Original Research
Otrenix
· Original study ↗
Methodology
Calculated from total event costs divided by actual attendees.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B webinars: $28 cost per attendee. Source: Otrenix (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cost-per-attendee-benchmark-2023
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<blockquote cite="https://lighthousedata.io/data/cost-per-attendee-benchmark-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$28</strong> -- cost per attendee for B2B webinars<br><small>Source: Otrenix (2023) · <a href="https://lighthousedata.io/data/cost-per-attendee-benchmark-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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