B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- purchase intent lift for Dior (D6 mall advertising) (2014)
Dior D6 mall advertising delivered a 47% increase in purchase intent among shoppers in the test group compared to the control group.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
jcdecaux-oneworld.com
Primary
Tier A
http://www.jcdecaux-oneworld.com/feed/atom/ ↗
Source Article
JCDecaux has been investing in 2 formats of digital advertising panels in some of the top malls in the UK, currently offering over 350 small format digital panels (digital 2m² or D6’s) with the aim to increase this to 570 by the end of 2014. Complementing the D6 offering are mega-sized LED screens c…
Original Research
jcdecaux-oneworld.com
· Original study ↗
Methodology
Test vs control mobile GPS survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dior (D6 mall advertising): 47% purchase intent lift. Source: jcdecaux-oneworld.com (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dior-d6-purchase-intent-47
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<blockquote cite="https://lighthousedata.io/data/dior-d6-purchase-intent-47" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- purchase intent lift for Dior (D6 mall advertising)<br><small>Source: jcdecaux-oneworld.com (2014) · <a href="https://lighthousedata.io/data/dior-d6-purchase-intent-47" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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