B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- win rate improvement for B2B companies with digitisation-enabled operational improvements (2025)
Digitisation-enabled operational improvements in B2B are linked to win rate improvements of 20% to 40%.
- Attributed to consultancy work cited in research; the author notes these are illustrative rather than universal effect estimates
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unattributed consultancy work cited in research
Primary
Tier C
https://www.apparatus.io/blog/why-customer-supplier-interactions-are-becoming-system-driven ↗
Source Article
Why customer-supplier interactions are becoming system-driven
Why customer-supplier interactions are becoming system-driven
If growth in your business creates almost as much extra admin as extra revenue, the problem is not demand. It is the operating model.
That is the pressure sitting behind a lot of wholesale businesses right now. More customers, more orders…
Original Research
Unattributed consultancy work cited in research
· Original study ↗
Methodology
Range 20-40%, midpoint reported; consultancy work cited in research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies with digitisation-enabled operational improvements: 20% win rate improvement. Source: Unattributed consultancy work cited in research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digitisation-win-rate-improvement-b2b
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<blockquote cite="https://lighthousedata.io/data/digitisation-win-rate-improvement-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- win rate improvement for B2B companies with digitisation-enabled operational improvements<br><small>Source: Unattributed consultancy work cited in research (2025) · <a href="https://lighthousedata.io/data/digitisation-win-rate-improvement-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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