B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- ai technology adoption rate for digital marketers (2024)
More than 80% of digital marketers already use some form of AI technology in their online marketing activities.
- Source states 'More than 80%' without citing an underlying survey
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ramd.am
Primary
Tier C
https://www.ramd.am/blog/navigating-paid-advertising-social-media-2024 ↗
Source Article
Navigating Paid Advertising on Social Media in 2024
3rd October 2024 - 5 min read
Navigating Paid Advertising on Social Media in 2024
With users scrolling at a faster pace than ever before, social media advertising has experienced a seismic shift in recent years. The rise of AI driven tools and platforms like TikTok, Instagram, and Facebook are pushi…
Original Research
ramd.am
· Original study ↗
Methodology
Article states 'more than 80%' of digital marketers use some form of AI technology in online marketing activities; underlying survey not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital marketers: 80% ai technology adoption rate. Source: ramd.am (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-marketers-ai-adoption-2024
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<blockquote cite="https://lighthousedata.io/data/digital-marketers-ai-adoption-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- ai technology adoption rate for digital marketers<br><small>Source: ramd.am (2024) · <a href="https://lighthousedata.io/data/digital-marketers-ai-adoption-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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