B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- digital channel preference rate for Banking customers (2025)
77% of banking customers prefer managing their accounts via online or mobile channels instead of visiting a branch.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bankrate
Primary
Tier C
https://www.itscredit.com/blog/shaping-the-future-of-finance-lessons-from-2025-priorities-for-2026 ↗
Source Article
Shaping the Future of Finance: Lessons from 2025, Priorities for 2026
Insider
Shaping the Future of Finance: Lessons from 2025, Priorities for 2026
As 2025 comes to an end, the banking industry has undergone a year of rapid innovation and change. From the rise of AI-powered financial services to the ubiquity of digital wallets and mobile banking, this year saw banks a…
Original Research
Bankrate
· Original study ↗
Methodology
Cited from Bankrate via secondary blog aggregation
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Banking customers: 77% digital channel preference rate. Source: Bankrate (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-banking-channel-preference-2025
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<blockquote cite="https://lighthousedata.io/data/digital-banking-channel-preference-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- digital channel preference rate for Banking customers<br><small>Source: Bankrate (2025) · <a href="https://lighthousedata.io/data/digital-banking-channel-preference-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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