B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- digital channel preference rate for Baby boomer banking customers (2016)
43% of baby boomer banking customers prefer to have a digital relationship with their bank rather than a personal one.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gallup
Primary
Tier A
http://albanyceo.com/news/2016/06/brands-arent-winning-millennial-consumers/ ↗
Source Article
Brands Aren\'t Winning Millennial Consumers
Original Research
Gallup
· Original study ↗
Methodology
Gallup banking study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Baby boomer banking customers: 43% digital channel preference rate. Source: Gallup (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-prefer-digital-banking-2016
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<blockquote cite="https://lighthousedata.io/data/boomers-prefer-digital-banking-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- digital channel preference rate for Baby boomer banking customers<br><small>Source: Gallup (2016) · <a href="https://lighthousedata.io/data/boomers-prefer-digital-banking-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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