B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

11.5%

11.5% -- click through rate improvement for Google AdWords device targeting (2026)

Name: Click Through Rate Improvement Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-22

2026 · Google

Utilizing available device targeting options improves ad click-through rate (CTR) by an average of 11.5%, according to Google.

Attributed generally to Google without detailed methodology or baseline specifics.

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Attribution: Google View source

Lighthouse Research Team

Last verified: 2026-09-22 · How we verify data →

Source verified Evidence graded

Value

11.5%

Unit

Percentage

Data Vintage

2026

Entity

Google AdWords device targeting

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Google Primary Tier C

http://www.linkshare.com/search_marketing/search_marketing_solutions/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Search Marketing Solutions

Original Research

Google · Original study ↗

Methodology

Vendor page citing Google data; collection methodology not stated

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google AdWords device targeting: 11.5% click through rate improvement. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/device-targeting-ctr-improvement-11-5

HTML Embed

<blockquote cite="https://lighthousedata.io/data/device-targeting-ctr-improvement-11-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.5%</strong> -- click through rate improvement for Google AdWords device targeting<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/device-targeting-ctr-improvement-11-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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