B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- share of negative reviews for NPS detractors (2020)
NPS Detractors account for approximately 80% of negative reviews online.
- Approximate figure based on studies cited in text
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Agency Revolution
Primary
Tier C
https://help.agencyrevolution.com/en/articles/3982956-making-the-most-of-your-nps-score ↗
Source Article
Making the Most of Your NPS Score
Making the Most of Your NPS Score
Learn how to turn Detractors into Promoters
You’ve been using your Net Promoter Score (NPS) tool for a while. You’re seeing the comments coming in from your clients to your agency about what’s working and what’s not. While those numbers are helpful, what you do with…
Original Research
Agency Revolution
· Original study ↗
Methodology
Help-center article citing unnamed studies on NPS detractor behavior
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 80% | |
| 2021 | 80% | 0% |
Segmentation
Industrycustomer_retention
RoleAll marketers
Cite this stat
Plain Text
NPS detractors: 80% share of negative reviews. Source: Agency Revolution (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/detractors-share-of-negative-reviews
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<blockquote cite="https://lighthousedata.io/data/detractors-share-of-negative-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of negative reviews for NPS detractors<br><small>Source: Agency Revolution (2020) · <a href="https://lighthousedata.io/data/detractors-share-of-negative-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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