B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- share of negative reviews for NPS Detractors (2021)
Detractors comprise approximately 80% of negative reviews online.
- Approximation based on cited studies
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lighthouse Search Index
Primary
Tier C
https://help.agencyrevolution.com/en/articles/3982956-making-the-most-of-your-nps-score ↗
Source Article
Making the Most of Your NPS Score
You’ve been using your Net Promoter Score (NPS) tool for a while. You’re seeing the comments coming in from your clients to your agency about what’s working and what’s not. While those numbers are helpful, what you do with the numbers and comments after is one of the most crucial steps to creating a…
Original Research
Lighthouse Search Index
· Original study ↗
Methodology
Cited from The Ultimate Question 2.0 by Fred Reichheld; secondary citation without full methodology
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 80% | |
| 2021 (current) | 80% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
NPS Detractors: 80% share of negative reviews. Source: Lighthouse Search Index (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/detractors-negative-reviews-share
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<blockquote cite="https://lighthousedata.io/data/detractors-negative-reviews-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of negative reviews for NPS Detractors<br><small>Source: Lighthouse Search Index (2021) · <a href="https://lighthousedata.io/data/detractors-negative-reviews-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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