B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.6%
3.6% -- average conversion rate for desktop and tablet users (2025)
Tablet and desktop users have an average ecommerce conversion rate of 3.6%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (3)
Checkout Links
Primary
Tier B
https://checkoutlinks.com/blog/conversion-optimization-ecommerce/ ↗
Source Article
Conversion Optimization Ecommerce: 7 Proven Tips - Checkout Links
Conversion Optimization Ecommerce: 7 Proven Tips
March 12, 2025
Understanding the Truth About Ecommerce Conversion Rates
Let's be honest, many ecommerce stores aren't maximizing their potential. They focus heavily on attracting visitors, but often neglect the crucial step of converting those visitor…
Also cited by
statista.com
https://www.statista.com/
2026-08-16
triplewhale.com
https://www.triplewhale.com/
2026-08-16
Original Research
Checkout Links
· Original study ↗
Methodology
varies based on device
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
desktop and tablet users: 3.6% average conversion rate. Source: Checkout Links (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/desktop_tablet_conversion_rate
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<blockquote cite="https://lighthousedata.io/data/desktop_tablet_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.6%</strong> -- average conversion rate for desktop and tablet users<br><small>Source: Checkout Links (2025) · <a href="https://lighthousedata.io/data/desktop_tablet_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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