B
Evidence Grade B
Safe to Cite
Dated
2.06%
2.06% -- conversion rate for desktop e-commerce (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.06%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
95
Sources (6)
Drip
Primary
Tier A
https://www.drip.com/blog/mobile-conversion-rate ↗
Source Article
What Is a Good Conversion Rate? (And How to Improve Yours)
Conversion rates are a bit of an obsession for a certain kind of marketer. And we seem to be growing more obsessed with them as time goes by.
According to Google Trends, search interest in the topic “conversion rate” has climbed consistently since its records began:
We all know how hard it is to “wi…
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Custom Legal Marketing
https://custom.legal/how-attorneys-can-use-remarketing-to-get-more-leads/
2026-08-10
Original Research
Drip
· Original study ↗
Methodology
Average conversion rate from a recent study
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
desktop e-commerce: 2.06% conversion rate. Source: Drip (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/desktop-conversion-rate-2021
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<blockquote cite="https://lighthousedata.io/data/desktop-conversion-rate-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.06%</strong> -- conversion rate for desktop e-commerce<br><small>Source: Drip (2021) · <a href="https://lighthousedata.io/data/desktop-conversion-rate-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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