B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- signup increase rate for DesignBoost (2014)
DesignBoost achieved a 13% increase in sign-ups by testing a shorter homepage (1200 pixels long) compared to its original 6400+ pixel homepage.
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Lighthouse Research Team
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Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Visual Website Optimizer
Primary
Tier B
https://www.datadrivenbusiness.com/size-matters-the-long-and-short-of-conversion-marketing ↗
Source Article
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- May 6, 2014
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- Industry News
- 4545 Views
Size Matters: The Long and Short of Conversion Marketing
Bigger isn’t always better, but you won’t know unless you test. Image source.
We’ve heard it all before: “Long copy closes the sale!” shout the copywriting gurus. “Shorter landing pa…
Original Research
Visual Website Optimizer
· Original study ↗
Methodology
A/B test of short (1200px) vs long (6400px) homepage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DesignBoost: 13% signup increase rate. Source: Visual Website Optimizer (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/designboost-short-homepage-signups
HTML Embed
<blockquote cite="https://lighthousedata.io/data/designboost-short-homepage-signups" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- signup increase rate for DesignBoost<br><small>Source: Visual Website Optimizer (2014) · <a href="https://lighthousedata.io/data/designboost-short-homepage-signups" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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