B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
84%
84% -- signup increase rate for Alcohol Change UK paid social campaign (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MCM
Primary
Tier A
https://mcm.click/projects/alcohol-change-uk/ ↗
Source Article
Alcohol Change UK - Campaign & Results - MCM
Alcohol Change UK
Generating brand awareness and increasing sign ups.
84%
Increase in sign ups
2 Mill
Impressions served
Alcohol Change UK
84%
Increase in sign ups
2 Mill
Impressions served
Alcohol Change were keen for us to implement a paid advertising campaign that would last 14 days. MCM develope…
Original Research
MCM
· Original study ↗
Methodology
Agency-reported campaign result from a 14-day multi-platform paid advertising campaign (Facebook, Instagram, Twitter, Google Ads). Single campaign case study, not aggregate industry data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Alcohol Change UK paid social campaign: 84% signup increase rate. Source: MCM (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/alcohol-change-uk-signup-increase-84
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<blockquote cite="https://lighthousedata.io/data/alcohol-change-uk-signup-increase-84" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- signup increase rate for Alcohol Change UK paid social campaign<br><small>Source: MCM (2025) · <a href="https://lighthousedata.io/data/alcohol-change-uk-signup-increase-84" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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