B
Evidence Grade B
Graded
under review
Safe to Cite
Current
35%
35% -- ctr improvement for Descript (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
AirOps
Primary
Tier A
https://www.airops.com/blog/introducing-airops-2-0-winning-content ↗
Source Article
Introducing AirOps 2.0: Winning content, easier than ever
Introducing AirOps 2.0: Winning content, easier than ever
Since we launched 2 years ago, thousands of marketers have used AirOps to win with content. We've been blown away with the creativity and rigor of the brands and agencies that have used our platform to:
- Create data-enriched, EEAT-friendly a…
Original Research
AirOps
· Original study ↗
Methodology
Results from using AirOps platform
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Descript: 35% ctr improvement. Source: AirOps (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/descript-ctr-improvement
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<blockquote cite="https://lighthousedata.io/data/descript-ctr-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- ctr improvement for Descript<br><small>Source: AirOps (2026) · <a href="https://lighthousedata.io/data/descript-ctr-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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