B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- ctr improvement for Mobile Sponsored Brands ads on Amazon using generative AI image generation (2023-10)
Utilizing generative AI image generation enhancements on Amazon can improve CTRs on mobile Sponsored Brands by 40%.
- Early beta test results
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon
Primary
Tier B
https://www.marsunited.com/october-ecommerce-news/ ↗
Source Article
The Monthly eCommerce Editorial: October 2023 News - Mars United
Welcome to our monthly eComm report put together by our eCommerce team to keep you up to date with all the latest Australian October eCommerce News.
Stay tuned for next months edition!
Make sure you’re making a list and checking it twice to ensure you don’t miss these key delivery cut-offs for Chris…
Original Research
Amazon
· Original study ↗
Methodology
Early beta results for Amazon's generative AI image generation tool, cited as a takeaway from an industry event in Mars United's editorial.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile Sponsored Brands ads on Amazon using generative AI image generation: 40% ctr improvement. Source: Amazon (2023-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-genai-imagery-ctr-uplift-mobile-sb
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<blockquote cite="https://lighthousedata.io/data/amazon-genai-imagery-ctr-uplift-mobile-sb" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- ctr improvement for Mobile Sponsored Brands ads on Amazon using generative AI image generation<br><small>Source: Amazon (2023-10) · <a href="https://lighthousedata.io/data/amazon-genai-imagery-ctr-uplift-mobile-sb" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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