B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
7%
7% -- conversion lift percentage for Google Ads Demand Gen campaigns including connected TV placements (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://conquerradigital.com.au/full-funnel-ppc-strategy-brand-performance-ads ↗
Source Article
Full-Funnel PPC Strategy: Brand + Performance Ads
Your Search and Shopping campaigns have probably worked hard for you. They capture people already looking to buy, which is exactly what performance PPC does best. But if your growth has flattened despite tighter bids and fresh keyword lists, the problem might not be your account. It might be that yo…
Original Research
Google
· Original study ↗
Methodology
Blog cites "Google's own data" without naming the specific report; attribution of conversion lift for Demand Gen campaigns with CTV placements vs without.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads Demand Gen campaigns including connected TV placements: 7% conversion lift percentage. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demand_gen_ctv_conversion_lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/demand_gen_ctv_conversion_lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion lift percentage for Google Ads Demand Gen campaigns including connected TV placements<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/demand_gen_ctv_conversion_lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.