B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

27%

27% -- conversion lift percentage for Google Search campaigns heavily utilizing exact and phrase match keywords with AI Max (2025)

Name: Conversion Lift Percentage Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2025 · Google

Google Search campaigns heavily utilizing exact and phrase match keywords see up to 27% improvements in conversions or conversion value at a similar CPA/ROAS when activating AI Max.

Upper-bound figure ('up to 27%')
Measures conversions or conversion value improvement at a similar CPA/ROAS
Based on Google internal data

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Attribution: Google View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

27%

Unit

Percentage

Data Vintage

2025

Entity

Google Search campaigns heavily utilizing exact and phrase match keywords with AI Max

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Google Primary Tier C

https://groas.ai/post/google-ads-ai-max-for-search-campaigns-complete-setup-guide-2025 ↗

Confidence: 48/100 Vintage: 2025 Channel: Wayback

Source Article

Google Ads AI Max for Search Campaigns: Complete Setup Guide 2025

200 Negative Keywords: Complete List and Strategic Implementation Guide Complete list of 200 negative keywords for Google Ads campaigns. Reduce wasted spend by 67% and improve conversion rates with strategic implementation. August 14, 2025 • 8 min read Google Ads AI Max for Search Campaigns: Complet…

Original Research

Google · Original study ↗

Methodology

Upper-bound figure ('up to'); Google internal data; measures conversions or conversion value lift

Methodology documented

Segmentation

IndustryB2B Company SizeEnterprise RegionGlobal RolePPC Specialist Channelsearch

Cite this stat

Plain Text

Google Search campaigns heavily utilizing exact and phrase match keywords with AI Max: 27% conversion lift percentage. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-max-exact-phrase-match-27-percent-lift

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ai-max-exact-phrase-match-27-percent-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- conversion lift percentage for Google Search campaigns heavily utilizing exact and phrase match keywords with AI Max<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/ai-max-exact-phrase-match-27-percent-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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