B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.4%
8.4% -- conversion rate increase for retail businesses (2020)
A 0.1 second improvement in mobile site speed led to an 8.4% increase in conversions among participating retail businesses.
- Applies specifically to a 0.1 second improvement in mobile site speed among participating retail businesses in a Deloitte study
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8.4%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (7)
Deloitte
Primary
Tier B
https://metrictheory.com/blog/improve-mobile-site-speed-to-drive-more-conversions/ ↗
Source Article
Improve Mobile Site Speed to Drive More Conversions - Metric Theory
November 13, 2020
5 Channels App Advertisers Should Have in Their Mix
Whether you are a marketer or a business owner, optimizing your website for the best mobile user experience is key to your overall success. One of the most important parts of the mobile experience is site speed. As users spend mor…
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Original Research
Deloitte
· Original study ↗
Methodology
Deloitte study
Segmentation
IndustryRetail
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
retail businesses: 8.4% conversion rate increase. Source: Deloitte (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deloitte_mobile_speed_conversions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/deloitte_mobile_speed_conversions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.4%</strong> -- conversion rate increase for retail businesses<br><small>Source: Deloitte (2020) · <a href="https://lighthousedata.io/data/deloitte_mobile_speed_conversions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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