54%
54% -- dealership service return rate for Car dealership service customers (vehicles 2 years old or newer) (2025)
According to a 2025 Cox Automotive Study, 54% of customers with vehicles 2 years old or newer returned to the selling dealership for service.
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Cox Automotive study on dealership service retention, 2025, as cited by TVI MarketPro3. Measures share of customers with vehicles 2 years old or newer returning to the selling dealership for service; article notes this is down sharply from 72% two years prior.
| Period | Value | Change |
|---|---|---|
| 2023 | 72% | |
| 2025 (current) | 54% | -25.0% |
<blockquote cite="https://lighthousedata.io/data/dealer-service-return-rate-54-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- dealership service return rate for Car dealership service customers (vehicles 2 years old or newer)<br><small>Source: Cox Automotive (2025) · <a href="https://lighthousedata.io/data/dealer-service-return-rate-54-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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