B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7.7%
7.7% -- lead conversion rate for US auto dealerships (email leads in CRM) (2010)
In 2010, the average closing ratio for valid, non-duplicated leads entered into an auto dealership's CRM was 7.7%.
- applies to valid, non-duplicated leads entered into CRM
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Automotive Internet Study (David Kain and author)
Primary
Tier B
http://dealer-communications.com/dealer-management/why-does-your-team-still-stink-at-maximizing-inbo… ↗
Source Article
Why Does your Team Still Stink at Maximizing Inbound Phone Calls?
Original Research
Automotive Internet Study (David Kain and author)
· Original study ↗
Methodology
Closing ratio for valid, non-duplicated leads entered into dealer CRM, from the 2011 Automotive Internet Study by David Kain and the author
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US auto dealerships (email leads in CRM): 7.7% lead conversion rate. Source: Automotive Internet Study (David Kain and author) (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dealer-email-lead-closing-ratio-2010
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<blockquote cite="https://lighthousedata.io/data/dealer-email-lead-closing-ratio-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- lead conversion rate for US auto dealerships (email leads in CRM)<br><small>Source: Automotive Internet Study (David Kain and author) (2010) · <a href="https://lighthousedata.io/data/dealer-email-lead-closing-ratio-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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