B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

63%

63% -- customer segment share for online music company deal-prone customers (2020)

Name: Customer Segment Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2020 · n=500,000 · Alissa Chen and Koen Pauwels

Deal-prone customers account for 63% of online music customers identified via latent class analysis.

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Attribution: Alissa Chen and Koen Pauwels View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

63%

Unit

Percentage

Data Vintage

2020

Entity

online music company deal-prone customers

Sample Size

500,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Alissa Chen and Koen Pauwels Primary Tier A

https://analyticdashboards.wordpress.com/2020/08/31/face-the-music-and-maximize-long-term-marketing-… ↗

Confidence: 57/100 Vintage: 2020 Channel: Common Crawl

Source Article

Face the Music and Maximize long

Original Research

Alissa Chen and Koen Pauwels · Original study ↗

Methodology

Latent class analysis of over five hundred thousand online music customers

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

online music company deal-prone customers: 63% customer segment share. Source: Alissa Chen and Koen Pauwels (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deal-prone-segment-size

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<blockquote cite="https://lighthousedata.io/data/deal-prone-segment-size" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- customer segment share for online music company deal-prone customers<br><small>Source: Alissa Chen and Koen Pauwels (2020) · <a href="https://lighthousedata.io/data/deal-prone-segment-size" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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