B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

7% -- customer segment share for Progressive Planners persona (US utility customers) (2026)

Name: Customer Segment Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2026 · BlastPoint

Progressive Planners account for 7% of the customer base of a large U.S. East Coast utility analyzed by BlastPoint.

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Attribution: BlastPoint View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2026

Entity

Progressive Planners persona (US utility customers)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BlastPoint Primary Tier B

https://blastpoint.com/how-utility-personas-drive-smarter-engagement/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Building Customer Personas: How Utility Personas Drive Smarter Engagement

Original Research

BlastPoint · Original study ↗

Methodology

AI/ML-derived customer personas from BlastPoint utility case study

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Progressive Planners persona (US utility customers): 7% customer segment share. Source: BlastPoint (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/progressive-planners-persona-share

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<blockquote cite="https://lighthousedata.io/data/progressive-planners-persona-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- customer segment share for Progressive Planners persona (US utility customers)<br><small>Source: BlastPoint (2026) · <a href="https://lighthousedata.io/data/progressive-planners-persona-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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