B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- day one churn rate for new installers on hardcore and mid-core gaming apps (2025)
Up to 80 percent of new installers churn on day one in hardcore and mid-core gaming apps.
- as many as 80%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adikteev
Primary
Tier B
https://www.pocketgamer.biz/64-percent-of-hardcore-and-mid-core-paying-users-generate-97-percent-of-… ↗
Source Article
64% of hardcore and mid-core paying users generate 97% of revenue-Are you leveraging your gaming app audience?
64% of hardcore and mid-core paying users generate 97% of revenue-Are you leveraging your gaming app audience?
New research from Adikteev delves into the mid-core and hardcore gaming market offering insight into maximising marketing strategies for game developers and publishers.
Hardcore and mid-cor…
Original Research
Adikteev
· Original study ↗
Methodology
Adikteev research on mid-core and hardcore gaming apps
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
new installers on hardcore and mid-core gaming apps: 80% day one churn rate. Source: Adikteev (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/day-one-churn-new-installers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/day-one-churn-new-installers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- day one churn rate for new installers on hardcore and mid-core gaming apps<br><small>Source: Adikteev (2025) · <a href="https://lighthousedata.io/data/day-one-churn-new-installers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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