B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
68.3%
68.3% -- day one churn rate for Mobile game players (2025)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
68.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Why User Behavior Impacts a Game's Success | Blog | Keewano
Video games are powerful. They awaken our true selves, which can shape gameplay in unique ways. Adventurous players might explore vast terrains for hidden Easter eggs. More competitive players seek to defeat opponents. Understanding player motivations is crucial for developers. Through user behavior…
Methodology
Industry benchmark cited by Keewano; original source not named
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
Mobile game players: 68.3% day one churn rate. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-game-day-one-churn
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-game-day-one-churn" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68.3%</strong> -- day one churn rate for Mobile game players<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/mobile-game-day-one-churn" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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