B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- consumers concerned about data use for consumers (2022)
79% of consumers were concerned about how companies use their data in a 2022 Pew Research study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://linchpinseo.com/blog/ethics-in-marketing/ ↗
Source Article
Linchpin SEO : Ethics in Marketing: Navigating the Fine Line in a Digital Age
Marketing practices have fundamentally transformed in an era dominated by digital connectivity and rapid technological advances. We are now more interconnected than ever, enabling businesses to reach a global audience with the click of a button. However, this digital boon also brings forth complex e…
Original Research
Pew Research Center
· Original study ↗
Methodology
Blog citing Pew Research study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 79% consumers concerned about data use. Source: Pew Research Center (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-usage-concern-79pct-2022
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<blockquote cite="https://lighthousedata.io/data/data-usage-concern-79pct-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumers concerned about data use for consumers<br><small>Source: Pew Research Center (2022) · <a href="https://lighthousedata.io/data/data-usage-concern-79pct-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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