B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
79%
79% -- consumers concerned about data use for Americans (2026)
79% of Americans are concerned about how companies use their personal data.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://applaunchpartners.com/marketing-2026-top-10-actionable-strategies/ ↗
Source Article
2026 Marketing: 10 Tactics for Paid, SEO & Brand Teams
Original Research
Pew Research Center
· Original study ↗
Methodology
Blog cites a 2026 Pew Research Center survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americans: 79% consumers concerned about data use. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-data-privacy-concern-2026
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<blockquote cite="https://lighthousedata.io/data/pew-data-privacy-concern-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumers concerned about data use for Americans<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/pew-data-privacy-concern-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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