B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
74%
74% -- customer engagement increase for data-driven marketing personalization (2024)
Using data-driven marketing to drive personalization can increase customer engagement by 74%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZipDo
Primary
Tier C
https://kimberlylawton.com/data-driven-marketing-how-brands-use-insights-to-serve-you-better/ ↗
Source Article
Data-Driven Marketing: How Brands Use Insights to Serve You Better
Data-driven marketing uses customer data to create effective, targeted marketing campaigns that resonate with your audience. Customer data can help you understand consumer behavior, predict market trends, and adjust to ensure your campaigns are as effective and efficient as possible.
In today’s fast…
Original Research
ZipDo
· Original study ↗
Methodology
ZipDo study cited by blog article; increase in customer engagement from data-driven personalization
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
data-driven marketing personalization: 74% customer engagement increase. Source: ZipDo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-driven-personalization-engagement-lift
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<blockquote cite="https://lighthousedata.io/data/data-driven-personalization-engagement-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- customer engagement increase for data-driven marketing personalization<br><small>Source: ZipDo (2024) · <a href="https://lighthousedata.io/data/data-driven-personalization-engagement-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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