B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20,200,000
20,200,000 -- potential reach for Darling (brand) influencer campaign (2023-09)
The Darling and G&B influencer campaign generated 20.2 million potential reach between June and September 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20,200,000
Unit
Count
Data Vintage
2023-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G&B Digital Management
Primary
Tier B
https://www.gb-dm.com/for-brands/darling-gnb-case-study ↗
Source Article
Darling X G&B Case Study — G&B Digital Management, Inc.
Darling X G&B
Darling X G&B
+
Darling X G&B +
The
Overview
Darling, a pioneering lifestyle brand, has redefined beauty standards in the fashion industry by being the first magazine to not photoshop women’s bodies and skin.
Expanding into a clothing line in May 2023, they faced challenges with their …
Original Research
G&B Digital Management
· Original study ↗
Methodology
Agency case study self-reported via CreatorIQ
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Darling (brand) influencer campaign: 20,200,000 potential reach. Source: G&B Digital Management (2023-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/darling-campaign-reach-2023
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<blockquote cite="https://lighthousedata.io/data/darling-campaign-reach-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20,200,000</strong> -- potential reach for Darling (brand) influencer campaign<br><small>Source: G&B Digital Management (2023-09) · <a href="https://lighthousedata.io/data/darling-campaign-reach-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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