B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35,700,000
35,700,000 -- potential reach for Milk Makeup NYC Subway OOH campaign (2023)
Milk Makeup's NYC Subway OOH advertising campaign achieved a potential reach of 35.7 million.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35,700,000
Unit
Count
Data Vintage
2023
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT Media
Primary
Tier A
https://qa.outfront.dev/resources/ooh-case-studies/milk-makeup ↗
Source Article
Milk Makeup - OOH Advertising Case Studies | OUTFRONT
Milk Makeup is a New York City-based cosmetics and skin care company created by the founders of Milk Studios. Despite its name, it is 100% vegan.
Read More
35.7M
Potential Reach
Source NUVI, 2023
Highlights & Results
Strategy & Tactics
Campaign Recap
NYC Subway ads were used to promote their Hydro G…
Original Research
OUTFRONT Media
· Original study ↗
Methodology
OOH campaign potential reach measured by NUVI for NYC Subway station domination campaign
Methodology documented
Segmentation
IndustryBeauty
RegionNorth America
Channelout_of_home
Cite this stat
Plain Text
Milk Makeup NYC Subway OOH campaign: 35,700,000 potential reach. Source: OUTFRONT Media (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/milk-makeup-ooh-potential-reach-2023
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<blockquote cite="https://lighthousedata.io/data/milk-makeup-ooh-potential-reach-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35,700,000</strong> -- potential reach for Milk Makeup NYC Subway OOH campaign<br><small>Source: OUTFRONT Media (2023) · <a href="https://lighthousedata.io/data/milk-makeup-ooh-potential-reach-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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